Those that do not remember history are doomed to repeat it.
Perhaps so, but those that fixate on history are just doomed.
They seem to be trying to get it "right", so I say give them a chance (face it desperation will only make it/them worse). Just watch them like a hawk...and if the screw-up once. A mass Exodus of support should send the needed message.
If the developer/marketing relationship can't be somehow "Self Policed", the lawyers will get their hooks in it deeper, and the internet will end up quickly sucking as bad as basic cable.
Renegades point of "people gotta eat" is (unarguably) true. And straight donations are not an effective business model (i.e. Getting one million people to send you $1 doesn't actually work). So alternatives are needed, and some may require more vigilance than others.
On a side note: You are correct in your assessment of my (lack of an extensive) criminal record. But I do know several "felons". Some are indeed "unrecoverable" ... But many were just in a bad place, at a bad time, and made a bad decision.