personally the Apple/Ted type "oh my god shhh.. this is going to revolutionize the world" marketing-style way it's talked about does kind of rub me the wrong way. Do we have a name yet for these pretentious style presentations? it's like as soon as you get to a big company (which i guess mozilla is now) you get trained on how to market everything you do using some snake-oil-style approach.
Yeah, it's called "hype through obscurity"
. You can also call it "politics", ya know, you talk about something without really saying nothing, doesn't it?
Jokes aside, there's a good explanation about all this. Why it's true that the post is not exactly "enlightening" (hell, when this appeared on the channel the past night I was wondering what the heck Mozilla was talking about), this is just the natural evolution of what Alex Faaborg prototyped a while ago
, so not only the Firefox team know what a launcher is, if you look at the blog post author, they actually know of such apps first hand. It also explains the general feeling of the post, I ranted a while ago how presumptuous the guy sounds most of the time, although I thought he reformed after getting into Mozilla, as the video he showed a while ago of Fennec interface looked fairly interesting, and sounded normal.
than the Mozilla team.
Personally, I would prefer a system-wide app to interact with the apps I use, not to duplicate the functionality I already have in another app that I might or not use. In any case, it adds something different to what launchers are capable of doing, but I'm a bit concerned about that objective of making the extension works in the most natural way (the "Book a flight to a Chicago next Monday..." thing) as people rarely will formulate such things the same way from individual to individual, and it puzzles me how they're going to solve that. I think that verb + object will be enough if you chain various actions, and more easy for people and extensions developers. Oh well, at least this is quite more usable and plausible than those video mockups they showed a while ago, detailing the future of browsing and the future of bookmarking (in summary: it did not look cool at all, and the interaction was neither natural nor easy), although they have a few ideas worth looking into.