I have this feeling that Ashampoo is hoping you will make an offer on one of their older programs...
Well, I offered $15 for the new $50 Uninstaller 3, and had to wait some days to receive their apology for not accepting my offer, (they know I have purchased ALL of their other programs, but NONE at full price). It was not possible for me to throw in my Yiggles, and I didn't have the patience to try $16, $17 etcetera, so my next bid was $20 which was accepted at once by the site's computer. [Edited: This deal gave me 400 Yiggles, so now I have 4.385 Yiggles, but for what?] I guess each deal has some pre-formulated lowest-price, but it may not be the same price you can get.
I *think* I once asked SoftMaker about updating my Ashampoo Office at their site and was told they would have nothing to do with it; it was not their product. But tomos is making me wonder if I remember correctly.