Here's a nice piece by Kevin Kelly discussing some specifics of how artsits might approach trying to make a living in the Long Tail marketplace by focusing on "True Fans."
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But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales.
Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans...
Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans...
from http://www.boingboing.net
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