My late brother and his brother-in-law were in the sign business many years ago.
He had a critiqueing system for signs proposed by customers. The system may be useful in your situation?
For example, the local fishmonger wanted a big banner type sign that he could hang in front of the store when he got a big load of fish in for sale.
He informed my brother that he wanted the sign to read:
pt][/size]FRESH FISH SOLD HERE TODAY
Bro suggested maybe they could shorten the sign some and still get the point across.
They discussed the word FRESH and decided that once you got a whiff of the fish it became obvious it wasn't fresh.
Fresh was chopped off and they looked at the word FISH. It was decided that with the rack full of ice and fish in front of the store that the word FISH was expendable.
They soon agreed that everyone in town knew it was a fish store so they dropped SOLD.
Left with HERE TODAY they readily agreed that HERE was redundant. After all, this IS the fish market!
With only TODAY left it seemed ridiculous to hang the sign. With all that stinky fish out front when else would it be for sale?
Being mutually agreed on the sign my brother bought a couple of Red Snappers and left.
Perhaps "POINTS" would suffice?