Well, I like Vista. It just works well once UAC is turned off. I don't have any problems with it. It's beautiful to look at. Sure a few things are different and that requires an adjustment, but it's not that bad.
As for the Apple ads - I don't like them. Sure they're a bit clever sometimes and in some ways humorous, but they really are insulting as well. The first ad like it that I saw a while back basically said that if you develop for Windows, then you write crappy software. Huh? WTF? F^(k you! It was baseless garbage that insulted hundreds of thousands of developers in a very tasteless way. It would be like me saying, "If you use Apple computers, you're a pig-headed jackass." Huh? How does being a jackass come out of using a computer? Just silly. (Though if you're a member of the Cult of Apple, then it's likely true.
If they're trying to polarize people against them, they've got me. I'm firmly in the "Apple is run by @$$holes" camp. I have nothing against their products (except for when they don't work properly, e.g. iTunes on a PC), but they really are a bunch of jerk-offs.
Vista has a lot going for it, and the new feature list for Vista certainly beats the new feature list for the new OSX where most are tweaks to things like iWhatever.
However, I think the purpose of the ad is to throw doubt on Microsoft and undermine their image. It's not about OSX - it's clearly about saying that MS spent 5 years writing a POS. It's trying to get people to "jump ship" in favor of Apple. Can you trust MS? Will they deliver? Are their products improving? It's FUD at it's best. Or, maybe not best
, but certainly FUD.
That kind of marketing is, well, it is what it is. I find it entirely slimy though. For a company that prides itself so much on "style", they certainly have no "class".