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The "Blonde Effect"

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Ralf Maximus:
University of Paris researchers have discovered that blonde women really do have an effect on male intelligence.

http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article2890531.ece


Simple knowledge tests were conducted on groups of men, with a severe downward spike in performance noted after they were shown pictures of blonde women.

Further analysis convinced the team that, rather than simply being distracted by the flaxen hair, those who performed poorly had been unconsciously driven by social stereotypes to “think blonde”.

--- End quote ---

The photos' depicted levels of undress were not reported.

Theories for the results include a kind of "contact stupidity" wherein people adopt stereotypical behavior based on their environment.  It is not stated if test scores returned to normal after being shown pictures of Albert Einstein or plummeted further after Paris Hilton.  Another theory is that pale hair is deeply associated with babies & children in our psyche, leading to "dumbed down" behavior in adults.

Another site discussing the research is Mitchieville.  Men, cover your monitor with tape before viewing, lest you fall victim to the blonde woman pictured therein.

Lashiec:
Oh, my IQ went down 20 points ;D

Personally, I think men become dumb when we see a pretty girl, independently of its hair colour. It also helps that in Spain the blonde legend is not so rooted on people, despite cultural invasion (Paris Hilton, Britney Spears, etc.).

Ralf, you are on fire these days. You really took to the heart mouser's plea for collaboration with the site, I don't remember Ken being so prolific. I couldn't hang around the forums too much those times, though.

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