I have been using my own solution to this for years:
1) Create a folder anywhere
you like, with any name
you like. I made mine in ‘My Documents’ called ‘QuickStart’.
2) Add the new folder to the path variable.
3) Create shortcuts to any commonly used applications or documents inside this folder and make sure the name of the shortcut is the command you want to use for it. For example, I made a shortcut to Visual Studio called ‘vs’. So when I execute the Start → Run dialog, I type ‘vs’ and the shortcut is executed because it’s in the path.
On top of that you can set all parameters like commandline arguments, working folders and Win95 compatibility emulation as well.
Very simple and no application needed