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General Software Discussion / Re: Special Security Software Just for Women?
« on: December 10, 2013, 09:26 AM »Late last year, Panda Security released a Social Media Risk Index that shows Facebook was the leader in malware threats at 71.6 percent, YouTube came in at 41.2 percent and Twitter recorded a 51 percent risk for privacy violations. And 33 percent of SMBs who typically have security technology in place for their users report financial losses to their business as a result of social media-based malware infection. According to a new study from comScore, more women use social networking sites and spend more time on these sites than men do. The study concluded that 76 percent of women spent time on social media sites compared with 70 percent of men, and women spent 5.5 hours a month on these sites compared to only 4 hours a month for men.
Found on Chicalogic press release
I can see their logic from a business aspect to use the same appeal for woman products with security software to try and get more users to actually use some protection.