Break out of the cycle -- find alternative way to perceive quality other than money!
I believe it is up to the individual. Once I learned that quality and higher price don't always go hand-in-hand I started saving a lot of money.
My train of thought is usually: Price > Functionality > Usability > Quality. But it can also be: Functionality > Usability > Quality > Price.My
cash is always part of the equation because if money is the root of all evil I'm surely not going to Hell.