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« on: September 09, 2007, 08:23 AM »
In the end, ad supported websites is a business model. If it works, it works. If not, then a different business model will have to be used. There is nothing morally wrong about this - it is simply a part of the free market economy. Business models in many industries are being constantly forced to change.
Personally, I don't go out of my way to blanket block all ads, but if one is annoying me I might block it. I don't remember ever (intentionally) clicking on an ad. I guess my immediate response is cynicism when I think someone is trying to sell me something.
In my mind, ad supported websites can be basically divided into 3 categories:
1. Sites that put up content in the hope of attracting visitors so that they can make a profit off the ads. I don't feel particularly sympathetic for these. If the content is truly valuable then they will be able to find a way to make money off it. If not, then they probably dont deserve what they're getting now. (But they are perfectly entitled to it.)
2. Sites that use ads primarily to recover costs. These are the ones that are most likely to suffer from ad-blocking. Still, there are other ways to recover costs, and if people value the site then it should still remain possible for it to continue.
3. Sites that do not need the profit from ads, and just throw them in to make a bit more on the side. These are the sites I couldn't care less about. OTOH, they are also probably the sites that don't particularly care if the ads are blocked.
In the end however, you will probably just see the ads getting more and more integrated with the sites content until it is impossible to seperate them. Like the way tv shows are getting in-show overlays and product placement to combat ad-skipping.
Some sites will continue to grow, some will fall. Some will become too annoying and push all their traffic away. In the end that's life. It's not up to the general public to babysit the webmasters.
P.S. Renegade: that system you describe would potentially deadlock. You would get browsers that hold off requesting the ad because you haven't yet served them what they have requested, and your server holding off serving the content because they haven't yet got the ad. Unless you used scripting to post-load the real content (also asking for trouble IMHO)