“There are lots of people trying to solve this,” explains Peter Bristol, industrial designer at Carbon Design Group. “Some are trying to solve it mechanically with touch in one spot, a little mini-screen, and 5000 buttons.” This “more is more” approach is rarely satisfying. And most of the technology in these devices is decades behind the touch experience we’ve become so accustomed to through smart phones and tablets. A true touch-screen remote with a $400 cost of goods isn’t financially feasible. “You can give someone a remote app, but that doesn’t make it a communal interaction device that lives at home next to the media, and it means they can’t easily use their smart phones while watching TV.”