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What went wrong at Digg: publishers, PR hacks and power users ruled the roost

From BoingBoing today, comes a short piece on the collapse of the website

Note: I wrote a longish piece attaking the digg model in 2006, back in it's heyday, and I wasn't the only one; see "How Digg Gets Everything Backwards.. And How to Fix It".

The only way to consistently get stuff on the home page was to work at it like a job. ... everyday users were realizing that nothing they submitted ever even had a chance in hell of going to the front page. They weren't empowered netizens visiting from the future, but chumps who were being played by Digg and a bunch of "social-media consultants."


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