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Collective problem solving involves iterated innovation and selection of solutions. In his experiment, Matt decoupled the two by ensuring that the right solution was injected into the pool of solutions that group considered and yet he repeatedly observed that the group rejected the right solution. Apparently, the group evaluation of ideas was seriously biased towards accepting the inferior ideas of the senior members at the expense of other ideas, i.e. the senior status of the idea source overweighted the intrinsic merits of the idea. This is an example of subjective selectionist bias. Another common type of bias is temporal bias. For example, solutions proposed earlier can be preferred to solutions proposed later (or the other way around).
We can see these sources of bias working in many “collective intelligence” web 2.0 platforms, where people are supposed to select the fittest among several versions of the content based on the merit of the content. However, in reality, the selection is heavily biased by other factors that has little to do with the quality of the content.
We can see these sources of bias working in many “collective intelligence” web 2.0 platforms, where people are supposed to select the fittest among several versions of the content based on the merit of the content. However, in reality, the selection is heavily biased by other factors that has little to do with the quality of the content.
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